Growth Intelligence has secured £1.5m of funding from Shard Credit Partners through its UK technology-focused venture debt fund. This marks the third investment made by Shard Credit Partners’ new fund and the first since its successful first close, which was announced in June 2022.
Growth Intelligence helps B2B marketers, who have struggled to accurately and completely define their audiences, run more efficient and creative digital-first campaigns. Growth Intelligence allows marketers at blue-chip, global clients including American Express and Vodafone, to run ABM at scale.
The Company has won numerous awards and has received backing from Innovate UK, the UK’s innovation agency. Growth Intelligence has been experiencing rapid growth over recent years and generated a 100% year-on-year revenue increase for 2021-2022. The funds raised will be used to support sales team expansion, product development and expansion into new markets planned for the coming year.
The investment is in line with Shard Credit Partners’ strategy to target borrowers with annual recurring revenues of at least £2.0 million, operating in the B2B SaaS and fintech sectors and benefiting from long-term customer contracts.
William Chappel, Head of Venture Debt for Shard Credit Partners Limited, said: “We are very excited to provide financing support to Growth Intelligence. We’ve been looking to work with this business for some time now and we’re delighted to complete this investment. Growth Intelligence has an enormously exciting offering, and we can’t wait to work closer with Tom, James and the wider team as the business continues to grow. This is a great addition to the Shard Credit Partners UK Tech-focused Venture Debt fund.”
Tom Gatten, CEO of Growth Intelligence commented: “Growth Intelligence’s goal is to cement its position as the only platform offering account-based marketing at scale, across the U.S. and the U.K.
“The opportunity for businesses to acquire new customers digitally is growing post-Covid, yet most marketing leaders struggle to confidently define their ICP and total addressable market, which leads to high digital ad spending, slow growth, and low conversions. We’re here to solve this problem and transform B2B marketing by enabling large enterprises and mid-sized companies to build, scale and launch account-based marketing programs at scale.
“This latest round of funding will help support Growth Intelligence to invest in our own commercial team and become a global account-based marketing champion and are pleased to have received this venture debt from Shard Credit Partners.”
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