Colombia South America

Senior Manager Merchandising Footwear Football (f/m/d)


Contribute significantly to the long-range global merchandising strategy and roadmap for the defined area of responsibility men’s footwear in Football to elevate the consumer experience both in store and online and position the brand strength consistently around the world. Consult and Support that the team is building to the seasonal financial plans that meet the growth plans of the business across all markets and channels. Guide and help align on shared goals and implement strategies for growth between market partners, product, design, marketing, digital, strategy, and planning functions. Be a key partner on end-to-end (global to markets) range plan, assortment strategy, and go-to-market to deliver growth targets, and strong sell-thru. Communicate an understanding of the consumer, markets, and business to adidas in a way that accelerates what is possible from a product, assortment, and distribution standpoint.  



  • Manage seasonal product journeys, franchise deliverables, pricing, flow, lifecycle management, branding across the category that aligns with the range plan strategy in Football 
  • Partner to execute strategy with the product creation team made up of Product Marketing, Design, and Development to form “the quad”.
  • Build the range architecture and assortment framework for approval against the range targets, including integration of special market requests.
  • Support on seasonal briefs to product teams.  Manage the detailed range architecture plan including model & article level detail. 
  • Deliver merchandising fundamentals through the creation of the range plan; segmentation strategy, price bands (G/B/B), newness/flow, color, launch dates, evergreen vs newness, etc.
  • Participate in key market insight meetings.  Look for key global and regional trends and shifts in market direction to inform your manager.
  • Build consumer centric assortment plans with an understanding of the category’s position in the market, blending fact based and intuitive inputs.
  • Land brand stories and initiatives globally through creation and execution of channel right assortments.
  • Present model/article efficiency, productivity, profitability, by category to reduce duplication and elevate assortment strategies across the markets.
  • Manage DTC exclusive + market SMU strategy to ensure necessary differentiation among channels and key accounts.
  • Partner to organize assortment feedback to ensure excellent and regular connection with global markets.
  • Participate in updates to markets on BU range strategy (quantitative and qualitative) covering decisions to meet / not meet gaps identified by markets.
  • Help support the category handovers in partnership with cross functional partners to enable/facilitate markets understanding and implementation of the go to market strategy.
  • Create useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts. 
  • Partner on communicating goals, clarity, and focus to deliver the strategy that will achieve these goals. 
  • Deliver analysis to insights for actions.
  • Able to manage through ambiguity and uncertainty.  Adapt nimbly to changing priorities and lead others through complex situations.



  • Directors & key peers
  • Cross Functional Teams: DTC, adidas E-Commerce Teams, Corporate Strategy, Marketing, Sales, Finance, Product, Design, Category/BU’s, Development, Planning, Analytics, Operations, Sourcing, and Insights
  • Market Teams: Managers in the Markets, BU Managers/Category Managers in Markets

Knowledge, Skills and Abilities:  

  • Interest or passion for football
  • Clear football understanding and knowledge
  • Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
  • Knowledge of merchandising management systems
  • Fluent in English.  An additional European language is an advantage.
  • Drive Strategy and able to influence cross functionally
  • Managerial abilities combined with a growth mindset
  • Ability to translate insights to actions
  • Storytelling capability, presentation, and communication skills
  • Leadership skills (if required): inspirational, balanced, resilience, collaborative  



  • University degree in business/marketing or related field or equivalent professional experience required
  • 8+ years of retail, merchandising, buying, eCom experience with some exposure to Football
  • Up to 2 years of managerial experience (if applicable/ required)
  • Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising, buying
  • Profound work experience in diverse, global & or a matrix organization
  • Detailed theoretical and practical knowledge in functional area 
  • Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation a plus
  • Experience in Merchandising for FTW is an advantage

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