Business News

Adani Group Partners With WebEngage to Streamline Customer Engagement

— Adani Group will use WebEngage’s Retention Operating System to engage with over 400 million of its customers on multiple levels across the company’s product and service offerings —

— WebEngage will power Adani Group’s digital transformation journey across all its six consumer-facing businesses in close collaboration with Adani Digital Labs –

– Adani Airports, Adani Gas, Adani Electricity, Adani Wilmar, Adani Realty & Adani Capital will use WebEngage’s Retention OS to better engage with customers on the web and mobile platforms —

Mumbai, May 11, 2022: WebEngage, the leading full-stack Retention Operating System, today announced that it will be working with Adani Group, India’s fastest growing portfolio of companies, to streamline its data-driven consumer engagement efforts. WebEngage will power Adani Group’s all six consumer-facing businesses in their digital transformation journey. The companies include Adani Airports, Adani Gas, Adani Electricity, Adani Wilmar, Adani Realty and Adani Capital.

Adani Group is known for keeping customers at the centre while designing solutions that further drive customer empathy, self-service and world-class customer experience. Aligned to this, WebEngage will work closely with Adani Digital Labs to help the group companies organise customer data, develop analytical dashboards and drive 1:1 personalized engagement to deliver the intended customer experience across the web and mobile properties – aka the SuperApp.

Avlesh Singh, Founder & CEO, WebEngage, said, “We are truly excited about the possibilities, given the scale of the Adani Group. This engagement is a testament to WebEngage’s proven prowess in serving enterprise customers with the scale, security and ease of adoption/time to value.”

WebEngage is on a mission to help consumer businesses engage and retain customers better while also helping them scale through a robust customer data and analytics platform, a personalization engine, and an omnichannel campaign orchestration system.

With this appointment, WebEngage has strengthened its position of delivering world-class retention solutions to the enterprise segment which has earlier been dominated by players mandating heavy cost and implementation time requirements. WebEngage’s full-stack Retention Operating System is used and recommended by 400+ marketers across the globe.

About Adani Group

Adani Group is a diversified organisation in India with a market cap of over $148.55 billion (as of February 04, 2022) comprising 6 publicly traded companies. It has created a world-class transport and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its transport logistics and energy utility portfolio businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.

Adani owes its success and leadership position to its core philosophy of ‘Nation Building’ driven by ‘Growth with Goodness’ – a guiding principle for sustainable growth. Adani is committed to increasing its ESG footprint by realigning its businesses with an emphasis on climate protection and increasing community outreach through its CSR programme based on the principles of sustainability, diversity and shared values.

About WebEngage

WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10 communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like Unilever, L’Oréal, Bajaj Auto, Unacademy, Myntra, Pluralsight, Pepperfry, Junglee Games, HT Media, FirstCry, eXtra Stores and GoIbibo and many more.

Media Contact:

Anand Vaidya | +91 99300 58087 | anand.vaidya@webengage.com



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